Selling to Homeowners
Wednesday, January 28, 2026 | 12:00-1:00 pm ET
A complimentary session for contractors, trades, and designers who want to close more jobs without discounting, chasing, or endless follow-ups.
7 Sales Tips Contractors Need in 2026
Contractors aren’t losing work because of poor craftsmanship, but because homeowners now research heavily, compare multiple bids, but still feel unsure how to choose. There's often a gap in how contractors sell and guide their decisions.
How often do you hear “We’re still getting a few more quotes” after a meeting?
Why Selling Feels Harder Than It Should
- Buyers today expect clarity, confidence, and leadership.
- Homeowners are more educated but struggle to make decisions
- Reps present estimates before qualifying the opportunity
- Price becomes the focus before value is clear
- Good opportunities stall, ghost, or die quietly
- Discounting feels like the only way to win work
A Better Way to Connect
- A 7-step system to improve the sales process while guiding the homeowner sale
- Questioning strategies to uncover the homeowner's pain and emotional reasons to buy
- Establish meeting agendas and determine next steps
- Uncover what the homeowner envisions, expectations, and true budget.
- Overcome stalls, objections, and "I'll think it overs"
Who Should Attend
- You sell residential projects, commercial, or design services
- You or your team meet directly with homeowners or decision-makers
- You’re tired of price objections, delays, and wasting time
- You want a sales process to work smarter and close business
Your Host: Danny Wood
Danny Wood helps business owners turn more qualified homeowners into long-term clients without chasing bids, discounting prices, or feeling “salesy.”
With decades of experience in business development, Danny works with contractors, design-build firms, and service-based businesses to install practical sales processes that protect time, improve margins, and create consistent growth. His work focuses on helping teams ask better questions, qualify earlier, and lead homeowners through the buying process.
Success Stories
“Just wanted to write a message to say thank you for all your help & guidance through 2024 & the Sandler program. I am happy to tell you that I was able to sell over 1 million dollars in new sales in 2025 & exceed my sales goal by 67% and 2024's sales by 110%!!
2024 was my first year in a full sales position and 2025 was my second. I think a lot of my success was getting rid of the head trash & being that trusted advisor for my clients. Thanks again for all the lessons!
Hoping to stay on a good trajectory for 2026!”
Deandra Hanke
Borst Landscape & Design
"Danny Wood truly changed my life. ... At the time, our company was facing significant challenges, and our sales performance was struggling.
From our first meeting, Danny was clear and confident, assuring me that real change was possible if I was willing to commit. He delivered beyond expectations. The impact he made—both professionally and personally—has been the most positive and transformative experience I can put into words. Since completing the course, Danny and I have remained close, and I look forward to retaking the program and enrolling the rest of our sales reps. I cannot recommend him highly enough!"
Gerardo E. Recalde
Triangles Painting & Home Improvement LLC
"For years I would go on appointments and meet with customers. Run numbers, provide proposals, all to frustrate myself with follow up. At Sandler’s Training I learned a new way to do business.
I would highly recommend Danny Wood to anyone who wants to convert prospects into sales and stop the free consulting. Its not just sales training. It’s a way of doing business and taking control of yourself."
Chris Daunno
CAD Construction LLC